On the afternoon of November 18, Asia Catering EXPO 2023 (hereinafter referred to as ACE2023) was successfully concluded at Shandong International Convention and Exhibition Center in Jinan.

With the theme of "Sharing and Win-Win, Integration and Development", the exhibition was organized by CCPIT Shandong, China Light Industry Enterprises Investment & Development Association, China Food Newspaper, under the guidance of Gomez Abbott Exhibition Group. Food Newspaper, Comexposium Group, Shandong Cuisine Association, Shandong Hotpot Catering Association, Shandong Hospitality Industry Association, Shandong Coffee & Beverage Chamber of Commerce, Jinan Hotel & Kitchen Supplies Association, Jinan Coffee Industry Association, Jinan Prefabricated Vegetable Circulation Enterprises Association, Jinan Retail Chain Industry Association, Jinan Retail Chain Industry Association, Jinan Coffee Industry Association, Jinan Prefabricated Vegetable Circulation Enterprises Association, Jinan Retail Chain Industry Association, Jinan Chain Industry Cross-border Business Alliance, China Trade and Technology Group Limited, Shandong CCPIT International Economic and Trade Development Promotion Center, Trade and Investment Service Center of CCPIT Shandong, Comexposium-Zhongmao Ltd. and Zhongheng Mall.

During the three-day exhibition period, Asia Catering EXPO 2023 was very popular, with more than 80,000 professional visitors from home and abroad visiting the show, and more than 1,000 domestic and foreign catering and ancillary enterprises carrying out exchanges and negotiations and cooperation, and on-site turnover reports were frequently circulated.The attributes of the internationalized and effective industry brand exhibition of Asia Catering EXPO 2023 were highlighted.

One. Highly Evaluated, Asia Catering EXPO 2023 Highlighted Its Attributes as an International Brand Exhibition

Asia Catering EXPO 2023 was highly evaluated by the government, international friends, industry associations, enterprises and professional visitors, and the attributes of Asia Catering EXPO 2023, a major brand exhibition in the industry, were highlighted.

Acting Consul General of the Royal Thai Consulate General in Qingdao, Kim Ching Ching, said that Asia Catering EXPO 2023 has allowed Thailand to see the potential of China's catering industry. Thailand and China have long maintained close trade relations, and the catering industry is an important area of economic and trade cooperation between the two countries.

Huang Yongtao, representative of Jinan Representative Office of South Australian Government of Australia, said that Asia Catering EXPO 2023, as an internationalized catering exhibition, has a positive effect on strengthening communication and exchange and trade cooperation between Chinese and foreign catering industries. Chinese prepared dishes have penetrated the South Australian market. "Chinese food is very popular in South Australia, and prepared dishes like Kung Pao Chicken and Mapo Tofu allow more people to taste Chinese food." Huang Yongtao said that South Australia and many Chinese food and beverage enterprises are exploring cooperation from raw materials to brand cooperation, with the brand "knock" each other's markets.

China Sri Lanka Belt and Road Economic and Trade Cooperation Chamber of Commerce Chairman Anura said, this time to participate in Asia Catering EXPO 2023, see more cooperation possibilities between China and Sri Lanka, Sri Lanka and China have 65 years of diplomatic relations, during the period of the two countries in the political, economic, cultural and other aspects of the very wide range of cooperation, and catering is also belongs to a relatively new field. Through Asia Catering EXPO 2023, we have made acquaintance with partners in catering, economy and trade from various regions in Asia. We hope that through the construction of the "Belt and Road" initiative, China and Sri Lanka can develop more extensive cooperation in more fields in the future.

At the opening ceremony of Xinxian Pavilion, Zhang Yunsheng, Deputy Secretary of Liaocheng City Xinxian County Party Committee and County Mayor, said that the exhibition of Xinxian Pavilion in Asia Catering EXPO 2023 gathered the culinary characteristics of Xinxian, and that Xinxian took this exhibition as an opportunity to vigorously promote Xinxian's ecological vegetables and healthy meat, to make Xinxian's culinary and delicious brand bigger and stronger, and to make the brand well-known.

China Cuisine Association Honorary Vice President Feng Enjian said, Shandong is our Chinese food and beverage province, the total turnover reached more than 400 billion yuan, is the pride of the industry, in the national cuisine, food culture, local flavor characteristics of distinctive features, rich influence. Asian food exhibition settled in Jinan, should be said to have a great infectious force.

Zhang Lei of Shandong Cuisine Association said that Asia Catering EXPO 2023, as a key catering exhibition project built by France Gomez Abbott Exhibitions Group, has a high level of internationalization and effectiveness, and Shandong Culinary Association will continue to strengthen cooperation with ACE Asia Catering Expo, and work together to make the Asia Catering EXPO 2023 brand bigger and stronger.

Hou Mingjing, Marketing Director of Shandong Carey Commercial Group, said, "We felt the enthusiasm brought by Asia Catering EXPO 2023, and many international friends came to our booth for inquiry and tasting. We also signed a lot of orders at Asia Catering EXPO 2023, and we are really encouraged by this format. We hope that through a platform like Asia Catering EXPO 2023, we can realize the Lu Cuisine going out, so that our Jinan Cuisine and Lu Cuisine can go to the whole country and the world.

Shan Zhuli, Jinan regional manager of Huazhou Group North Company, said that Asia Catering EXPO 2023 is large in scale and the participation of various countries is relatively high, and this exhibition is a platform through which we can link up with more enterprises, and we may go to a new supply chain at a later stage, and with the help of our existing mature and professional supply chain foundation and chain scale, we can help the cooperative brands open up the international and domestic markets faster. International and domestic markets.

Chang Huiren, China representative of Thailand Pinfu Pan Company, said that Asia Catering EXPO 2023 is an ideal platform to enhance brand recognition, expand the potential of the international market, and create a favorable environment for industry exchanges. The products displayed by Pinfu Pan Company this time fit perfectly with the hot pot section of the exhibition. Pinfu Pan hopes to introduce its iconic fish balls, fish tofu, crab sticks and other hot pot-type delicacies to hot pot restaurants and restaurant chains in China, as well as to explore new business opportunities in the northern Chinese market, and to continue to expand the influence of Thai food in China's food and beverage market.

The exhibitor in charge of Sichuan Hehegu Food Co., Ltd. said that Asia Catering EXPO 2023 has dedicated a feast for the catering industry. Hehegu has gained a lot from participating in Asia Catering EXPO 2023. We hope that Asia Catering EXPO 2023 will grow bigger and bigger and create a better communication and trade platform for catering enterprises.

Ltd. said that Asia Catering EXPO 2023 is very popular, and the participation of Tang Baidao in the exhibition, on the one hand, enhanced the exposure of the enterprise brand through the exhibition, so that more catering practitioners have a deep understanding of the company, its brand and products; on the other hand, Tang Baidao was recognized by the professional visitors at Asia Catering EXPO 2023 and obtained a lot of orders. On the other hand, Soup 8 Road was also recognized by professional visitors at Asia Catering EXPO 2023 and obtained many orders. On the other hand, the company was also recognized by professional visitors at Asia Catering EXPO 2023 and received a lot of orders. In the future, Soup 8 will continue to exhibit at Asia Catering EXPO 2023.

Two.  Domestic and Foreign Catering Enterprises to "Cook" a Feast for the Industry Asia Catering EXPO 2023 Creates International Selection Event

At Asia Catering EXPO 2023, more than 1,000 catering and supporting enterprises from home and abroad made a grand debut, with exhibits covering hot pot, prepared dishes, restaurant chain franchise, western food supplies, hotel supplies and kitchen equipment. During the exhibition period, domestic and foreign catering enterprises and professional visitors "cooked" a feast for the catering industry, which effectively promoted efficient exchanges and cooperation between Chinese and foreign catering industries.

Among them, international pavilions composed of Australia, Sri Lanka, Malaysia and other countries, as well as international exhibitors from Thailand, Russia and other countries, with their countries' special food and beverage brands and ingredients appeared on the exhibition site, attracting many professional visitors to visit, consult and negotiate.

Anura, Vice Chairman of the China Sri Lanka Chamber of Economic and Trade Cooperation, said Asia Catering EXPO 2023 set up a Sri Lanka National Pavilion, with a total of seven companies exhibiting with products such as tea, spices and coconut milk. "At present, more and more Sri Lankan deep-processed products are entering the Chinese market. China is an important source of tourists in Sri Lanka and is looking forward to more Chinese food and beverage companies to open stores in Sri Lanka."

Famous hotel and catering brands such as Huazhou Group, Carey Group, Box Horse Fresh Sheng, and Jiuyang Bean Industry were also on hand at ACE2023.

To Henan Tang Baidao, Sichuan Hehe Valley, Dengta City Shenglong, Shanghai Haoshou, Hebi Huizhida, Weihai Haina, Liaoning Zhuangqingyuan, Qingdao help cook, Chongqing Xinyanzhu, Yunnan Zhuoyi, Xinghuai Halal, Weifang Runge, Jinan chowder, Qingdao set of Chuan, Xuzhou, the new field of Jiangxi fruit of the Valley, Luohe Shuanghui, Sichuan Kitchen abundance, Jilu food, Jinan green ambrosia goat, Siziwangqi national trade, Chongqing Shannahui, Shanghai slip expert Shandong Desheng pasture, Jiangsu Meixin, Guangzhou Qianyi, Sichuan old altar, Chongqing Chengcheng, Chongqing Zhan pot, Chongqing Chili Prince, a fresh shrimp and other representatives of the famous hot pot related enterprises also carried out a wonderful display on the exhibition site.

In terms of prepared vegetables, there are Jinan Prepared Vegetable Industrial Park, Boshan Prepared Vegetable Industrial Park, Liaocheng Pavilion, Xinxian Luxi Economic Development Zone Pavilion, Shandong Delis, Shandong Hengbao Group, Rizhao Yuanri Food, Dezhou Yongshengzhai Steak Chicken, Bi-style Foods, Yantai Duo mackerel side of the Foods, Dacheng Foods (Asia), Beier Fresh Foods, Pingshuo Foods, and other representative of the Pavilion and the enterprise with a wide range of prepared vegetables products at the exhibition! The exhibition site.

In the exhibition period, the exhibitors of more than a hundred of prepared dishes enterprises have to show their "specialty dishes", showing the "ready-to-eat, that is hot, that is cooking, that is equipped with" the whole type of prepared dishes, displaying more than 1,000 types of products, attracting a large number of professional audience exchanges and negotiations and cooperation.

Catering chain to join, there are Yang Mingyu, Aliso, Jinan JiuJiu concentric food, Jindu food (to Jane dumplings) and other high-quality chain brands represented in the exhibition site wonderful appearance.

At the same time, ACE2023 is committed to playing in the catering industry to create a one-stop whole industry chain display, trading platform. In this exhibition, there are also to Leiling Pavilion, Pixian bean paste, Shandong Yutang sauce garden, represented by the seasonings business, to the Heng Mall Pavilion, Shandong Silver Eagle, Jinan Jinbait, Jinan Xinte as the representative of the kitchen supplies and equipment enterprises are in the exhibition site dressed to debut, for the professional audience to bring more choices.

During the three days of the exhibition, there was a warm atmosphere of exchange and negotiation at the exhibition site, and the value of ACE2023 industry exchange and trade platform was fully manifested.

03 A number of exciting supporting activities ACE2023 International Catering Industry High-end Exchange Platform Properties Appeared

ACE2023, as a communication and trade platform for the catering industry, held a series of on-site activities during the exhibition.

At ACE2023, 2023 Asia Catering Industry Cooperation Cpnference Opening Ceremony Of Asia Catering EXPO 2023 was successfully held.

Mr. Meng Xiangdong, President of Shandong Province CCPIT, Mr. Liao Jianning, Deputy Secretary General of Jinan Municipal Government, Mr. Li Guodu, Chairman of China Light Industry Enterprises Investment and Development Association (CLIEDA), Mr. Liu Tong, Editor-in-Chief of China Food Newspaper, Mr. Kim Ching Ching, Acting Consul General of the Royal Thai Consulate General in Qingdao, Mr. Chen Tong, Secretary General of Shandong Province CCPIT, Inspector Grade II, Ms. Lyric Xie, Member of the Board of Directors of Gomez Exhibitions, President of Gomez Exhibitions Asia Pacific, Mr. Ye Shaoxin, General Manager of Jinan Chamber of Commerce and Economic Cooperation (JCCEC), Mr. Zhang Mingsen, Section Chief of the Qingdao Representative Office of Korea Trade and Investment Promotion Organization (KTIO), General Manager Ye Shaoxin, Vice Chairman of China Sri Lanka Chamber of Commerce for Economic and Trade Cooperation (CSLCCT) Anura, Representative of South Australian Government in Jinan, Huang Yongtao, Head of Qingdao Representative Office of Korea Trade-Investment Promotion Agency (KTIPA) Zhang Mingsen, President of CCPIT in Jinan Zhang Zhe, Deputy Secretary of the Party Group of Jinan Municipal Bureau of Commerce, Deputy Director Wang Zhigang, and more than one hundred important guests from CCPIT in Shandong Province and provinces and municipalities across China, relevant industry associations and enterprises, News media and more than a hundred important guests visited the exhibition and attended the 2023 Asia Catering Industry Cooperation Conference and ACE2023 Asia Catering Exhibition Opening Ceremony.

Meng Xiangdong said that the French Gomez Exhibitions Group held the Asian Catering Exhibition in Jinan, which is a concrete measure to implement the deployment of Shandong Province on the introduction of internationally renowned exhibition companies and enhance the internationalization level of the exhibition industry. The purpose of organizing the "2023 Asian Catering Industry Cooperation Conference" is to carry out extensive exchanges around the innovation and change of the catering industry, analyze the situation of industrial policies, share the wisdom and experience of many parties, gain insight into the development prospects of the industry, and further explore the potential for cooperation.

Li Guodu said that the successful opening of ACE2023 Asian Catering Exhibition is not only an initiative to respond to the national expansion of domestic demand and boost consumption, but also a powerful proof of the recovery and development of the catering industry, which has a positive significance in promoting the exchanges and cooperation between the catering industry in China and foreign countries, and has a positive role in further expanding catering consumption, promoting innovation in the catering industry, helping rural revitalization, and leading to the high-quality development of the catering industry in the country.

Elaine CHIA Xie said, ACE Asia Catering Exhibition, as a hotel catering industry travelling exhibition to be organized by France Gomez Exhibitions Group within Asia, aims to promote the prosperity and development of the world's catering industry, builds an international platform for efficient exchanges and trades and boosts the high-quality development of the world's catering industry, and devotes itself to opening up the whole industry chain of the catering industry, boosting China's catering industry to go out of the country and to the world. It is committed to opening up the whole industry chain of the catering industry, promoting China's catering industry to go out of China and to the world, and continuously promoting the efficient exchange and cooperation between Chinese and foreign catering industries. In the future, ACE Asia Catering Exhibition will continue to strengthen the cooperation with various organizations, develop and expand the brand of ACE Asia Catering Exhibition, and hold touring exhibitions in different Asian countries and cities at an opportune time.

At the scene of the event, Shandong Province Council for the Promotion of International Trade, China Food Newspaper also held a strategic cooperation signing ceremony with the French Gomez Abbott Exhibition Group, the parties will strengthen the integration of resources, strengthen the exhibition business cooperation, and jointly make positive contributions to the development of the industry and economy, and will continue to work together to make bigger and stronger ACE Asian food exhibition brand.

Zhang Xuejian, professor and master's tutor of professional degree program of East China University of Science and Technology, Han Zhihui, chairman of Guanghua Bost Marketing Management Consulting Agency Han Zhihui, and Du Yuhang, CMO of Shanghai Diyi Brand Vision, respectively, made a speech on the scene of the event, which included "From Family Replacement Meal to Prepared Dishes" - the evolution and development of the kitchen revolution, "The Battle of Brand Omni-battling- -pry catering brand-wide growth", "catering industry value ecosystem strategy" keynote speech, from different perspectives of the catering industry to analyze, empowering the catering industry high-quality development. On behalf of Shandong (Jinan) Prefabricated Vegetable Industrial Park and other representatives, they also made promotional displays at the event site, fully displaying the charm of their respective catering industry.

In addition, a number of competitions such as ACE2023 Asian Cuisine Exhibition Culinary and Food Art Competition, "Zhongheng Mall" Cup 2023 Ninth Barista Skills Competition, "Zhongheng Mall" Cup 2023 Seventh National Bartending Masters Competition and other competitions were held in turn. Gathering domestic and foreign industry experts, masters and chefs, industry judges, industry elites, etc., the competition of professional skills at the same time, enhance the exchange between the industry. Specialized activities such as Expert Forum - Prepared dishes dual-core drive to build high-value brands were also held at the exhibition site.

ACE2023 has been successfully closed, November 16-18, 2024, let us continue to meet ACE2024, meet in Jinan City, Shandong International Convention and Exhibition Center, see you in the coming year!

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