On 15 November, Asia Catering Expo (hereinafter referred to as ACE2024) with the theme of "Share and Win, Integrate and Develop" was grandly opened at Shandong International Convention and Exhibition Centre in Jinan City, and the exhibition will last until 17 November.

The exhibition is guided by China Council for the Promotion of International Trade Shandong Province, China Food Newspaper, organised by France Gomez Abbott Exhibition Group, Shandong Cuisine Association, Shandong Province Lu Cuisine Industry Development Promotion Association, Shandong Province Hotpot Catering Association, Shandong Province Seasoning Association, Shandong Province Coffee and Beverage Chamber of Commerce, Jinan Hotel Restaurant and Kitchen Supplies Association, Jinan Coffee Association, Jinan Prepared Vegetable Circulation Enterprises Association,Jinan Retail Chain Industry Association, Jinan Chain Industry Cross-border Business Alliance, China Trade Science and Technology Group Co., Ltd, Shandong Zhongmao International Economy and Trade Development Promotion Centre, Shandong Province Trade and Investment Service Centre of CCPIT, Gobo Zhongmao International Conference and Exhibition (Shandong) Co., Ltd, Jinan Zhongheng Mall, Shandong Kerui Commercial Group, Jinan Velcro Industrial Group.Under the current situation of the industry, the grand opening of ACE2024 Asian Catering Exhibition has played a good role in promoting exchanges and cooperation between the catering industry in China and abroad, and is of positive significance in further expanding catering consumption, promoting innovation in the catering industry, assisting rural revitalisation, and driving the high-quality development of the national catering industry.

01 Asia Catering Expo 2024 Gets High Praise as Domestic and International Guests Attend

On the first day of the exhibition, more than four hundred people from government leaders of more than 10 countries and regions, embassies and consulates in China, the Council for the Promotion of International Trade in Shandong Province and many provinces and cities across the country, international trade organisations and institutions, relevant industry associations, enterprises and institutions, scientific research colleges and universities, consulting institutions and experts and scholars, as well as exhibitors, merchants, news media and other people attended and witnessed the grand opening of the Asia Catering Expo 2024.

Chen Ping, Vice Governor of Shandong Provincial People's Government; Xue Chaowen, Deputy Secretary General of Shandong Provincial People's Government; Meng Xiangdong, President of China Council for the Promotion of International Trade Shandong Province; Liu Tong, Vice President and Editor-in-Chief of China Food Newspaper; He Zhongjun, Vice President of China Council for the Promotion of International Trade Shandong Province; Wang Qing, Deputy Secretary General of Jinan Municipal People's Government; Zhang Che, President of Jinan Council for the Promotion of International Trade; and Li Xuzhi, Member of the Party Leader Group, Bureau of Commerce of Jinan City.Li Wenjie, Director of Asia-Pacific Region, Gomexpo, France; Jean Felipe, Chief Representative, Ministry of Agriculture, Livestock and Food Supply, Brazil; Su Ngoc Son, Deputy Director General, Asia-Africa Markets Department, Ministry of Industry and Trade, Vietnam; Carlos Saletinha Dias, Director General, Angola's Agency for International Cooperation (AECI); Dr. Ye Xinxin, Foreign Expert of the Europe-Africa Centre of the Foreign Affairs Bureau of China (FEBC), and Dr. Ye Xinxin, CEO of the International Group of Saudi Export Science and Technology (GIEST).Al Mohammadi Mohanad, Chairman of Asian Chamber of International Trade and Investment (ACTI) Mondli Pangpan, Assistant Director General of Thailand's SME Promotion Office Nitivadi Somborn, Commercial Counsellor of the Vietnamese Embassy in China Nong Duc Lai, Honorary Chairman of ACTI Ngo Chi Ngai, General Manager of Zhongba Baba Zhongguo Agricultural Products Service Platform Yang Fan, and Chief Representative of the German Federation of Small and Medium-sized Enterprises (GFSE) Shandong Representative Office Liu Yin.Li Xinjun, Deputy Secretary General of the People's Government of Linxia Hui Autonomous Prefecture, Zhang Xi, Reporter of the European and African Centre of the Foreign Languages Bureau of China, Ma Guangwei, Minister of Development and Research Department of Shandong Province Council for the Promotion of International Trade (CCPIT), Zhou Liang, Director of the Trade and Investment Service Centre of CCPIT Shandong Province, Hu Hongjuan, Deputy Director-General of Mianyang City Bureau of Commerce, Peng Jiangjian, Deputy Director-General of Mianyang City Bureau of Commerce, Du Lei, Chairman of Sino-French Joint Venture Gobo China Trade & Exhibition Group, Ye Shaoxin, FormerYe Shaoxin, Managing Director of Gomexpo China; Guo Youwu, the 8th President and Chief Expert of Shandong Food Industry Association; Zhang Lei, President of Shandong Culinary Association; Ma Jisheng, President of Shandong Hotpot Catering Association; Dong Jinlun, President of Shandong Seasoning Association; Li Lin, President of Shandong Meat Industry Association; Luo Weiqiang, Commercial Consultant of Gomexpo; Liu Lei, General Manager of Jinan Zhongheng Mall; and Chairman of Shandong Kerui Commercial Group.Zhao Xiaoguo, Xiang Yungang, President of Zaozhuang CCPIT, Song Jian, Secretary of the Party Group of Linyi CCPIT, Chen Yong, President of Tai'an CCPIT, Chen Bo, President of Jounan County CCPIT and other leaders and guests attended the opening ceremony.

Chen Ping, Vice Governor of Shandong Provincial People's Government, announced the grand opening of Asia Catering Expo 2024.

At the opening ceremony, Wang Qing, deputy secretary-general of the Jinan Municipal People's Government, Li Wenjie, director of Asia-Pacific of France's Gomez Abbott Exhibitions Group, Su Ngoc Son, deputy director of the Asia-Africa Markets Department of Vietnam's Ministry of Industry and Trade, and Carlos Saletinha Dias, director of Angola's International Co-operation Agency, were among the leaders and guests who delivered speeches.

Wang Qing said that in 2023, the first Asian Catering Exhibition was successfully held in Jinan City and was widely praised by all sectors of the community.This year's Asian Catering Exhibition, with a large number of guests and activities, is not only an important bridge for the cooperation and exchange of catering among countries, but also an important platform for empowering the development of the world's catering industry.During the exhibition, Jinan will strengthen exchanges with domestic and foreign exhibitors to promote Jinan's catering "go out and shout", and also welcome exhibitors to join hands with Jinan's catering enterprises to jointly promote the high-quality development of the catering industry.

Li Wenjie expressed his gratitude to the relevant units that gave support and help to ACE2024 Asia Food Show.He said that as a travelling exhibition of hotel and catering industry held by France Gomexpo Group in Asia, this year, the internationalisation of ACE2024 Asia, the number of provincial and municipal delegations, the quality of professional visitors and the quality of on-site supporting activities were further improved.It is believed that the exhibition scale of ACE Asia will grow, the exhibition effect will be strengthened, and the value of the industry exchange and cooperation platform will be highlighted continuously in the future.At the same time, Gomexpo will continue to host or introduce international expositions in Jinan and make more contributions to the high-quality development of Jinan's exhibition industry.

Su Yushan said the culinary industry is an integral part of culture, representing the unique characteristics of each ethnic group, contributing greatly to the economy, and one of the key industries in promoting tourism and humanistic exchanges. ACE2024 Asian Cuisine Expo creates a good platform for food and beverage industry practitioners to exchange, co-operate, invest, and disseminate regional culinary and cultural values.For the first time, the Ministry of Industry and Trade has organised a delegation of enterprises to participate in this exhibition, which is believed to be a good opportunity for enterprises from Vietnam and the world to strengthen exchanges and seek cooperation.

Carlos Sardinha Dias said that he was very pleased to be invited to participate in ACE2024, which will allow Angola to participate in the event in depth, and that Angola has a wide range of investment opportunities, and that there is still a lot of room for expansion in Angola-Chinese bilateral co-operation, and he hoped that ACE2024 will be able to go out of China and bring more excellent Chinese companies to Angola to boost the development of the industry in the country.

At the opening ceremony, a signing ceremony was also held between Jinan Bureau of Commerce and France's Gomez Abbott Exhibition Group.The two sides will take exhibitions and conferences as a hand, focus on serving the development of Jinan's advantageous industrial chain, promote the upgrading and upgrading of the exhibition industry in Jinan, contribute to the high-quality development of Jinan's industrial economy and exhibition economy, and will work together to continue to make the ACE Asia Meal Show brand bigger and stronger.

02 With more than 10 national pavilions exhibiting, participating and competing, the internationalisation level of Asia Food Expo 2024 has been raised again.

As a catering industry event at the Asian level, this year's Asia Food Expo attracted exhibitors, participants and contestants from more than 10 countries, including Malaysia, Saudi Arabia, Brazil, Russia, Vietnam, Germany, Angola, Thailand, Japan, Slovenia, South Korea, the United States, Ethiopia and the United Arab Emirates.Among them, Saudi Arabia, Brazil, Vietnam, Russia, Malaysia, Germany, Angola, etc. appeared on the exhibition site in the form of pavilions with special catering brands and ingredients of each country.

Saudi Arabia International Pavilion organised 10 enterprises to participate in the exhibition, and the main exhibits included coffee, dates and date products, etc.; Vietnam International Pavilion also organised 10 enterprises to participate in the exhibition, and the main exhibits included coffee, beverages, rice flour, bird's nest, etc.; Angola International Pavilion organised 5 enterprises to participate in the exhibition, and the main exhibits included coffee, alcohol, beverages, etc.; Brazil International Pavilion organised 4 enterprises to participate in the exhibition, and the main exhibits included NFC concentrated fruit juice, Brazilian beef, olive oil, etc.; Germany International Pavilion organised 3 enterprises to participate in the exhibition, and the main exhibits included beer; Russia International Pavilion organised 3 enterprises to participate in the exhibition.The Brazilian International Pavilion organised a total of 4 enterprises to participate in the exhibition, with the main products including NFC fruit juice concentrate, Brazilian beef, olive oil, etc.; the German International Pavilion organised a total of 3 enterprises to participate in the exhibition, with the main products being beer; the Russian International Pavilion organised a total of 3 enterprises to participate in the exhibition, with the main products being chocolate, vodka, amaranthine food, etc.; the Malaysian International Pavilion organised a total of 5 enterprises and brands to participate in the exhibition, with the main exhibits being tea, coffee, noodles, natural grains and cereals nutritionalPowder, Bird's Nest, Durian, Instant Sauce, Healthy Baby Food, etc.

These products from all over the world were warmly welcomed by professional visitors.

It is worth mentioning that the "Dialogue on BRICS - Shandong Enterprises Innovation and Development Exchange Meeting" was held on November 14th in Jinan City.Representatives of embassies, consulates, institutions and enterprises from Saudi Arabia, Brazil, Ethiopia, the United Arab Emirates, Vietnam, Russia, Thailand, Malaysia, Germany, Angola and other countries visited the ACE2024 Asian Food Show and attended the opening ceremony.

At the same time, the Asian Culinary Competition also opened simultaneously on the show floor.Participants from China, Slovenia, South Korea, the United States, Malaysia, Japan and leading guests also gathered to compete in cooking skills, bringing the audience a wonderful feast of different cultures colliding and exchanging!。

03 Domestic pavilions from many provinces and cities make a wonderful appearance, and open the regional food and cultural experience with one click.

In Asian food expo 2024, also ushered in the domestic multi-provincial and municipal groups to participate in the exhibition, each exhibition of regional characteristics, hand in hand to share a win-win situation.Jiangxi Province, Gansu Province, Linxia Prefecture, Qingyang City, Mianyang City, Sichuan Province, as well as Dongying City, Shandong Province, Jinan City, Pingyin County, and other domestic provinces and municipalities pavilions, as well as a number of industry associations, industry media organised by the famous and excellent enterprises also gathered on the show floor.

Among them, Jiangxi Pavilion organised 17 local enterprises to participate in the exhibition this time.On the scene, the prepared dishes, condiments, rice flour, noodles, ceramic kitchenware, tea, Jiangxi characteristics of agricultural and livestock food products and other wonderful appearance from Jiangxi, by the professional audience.It is understood that, in order to further enhance the visibility of Jiangxi food brands as well as Gan cuisine, to help enterprises to expand sales, under the leadership of government departments, the food, catering enterprises are accelerating the pace of "going out".This time they debut in the form of pavilion ACE2024 Asian food exhibition, in the audience to bring a visual and taste feast at the same time, will further polish the "Gan out of fine products," Jiangxi good things business card.

Linxia Prefecture in Gansu Province, as the western counterpart of Jinan, the venue of the ACE2024 Asian Food Exhibition, also came to the exhibition site with local high-quality beef and mutton, speciality agricultural products, seasonings, convenience foods, frozen foods, prepared dishes and other famous agricultural and speciality products to show Linxia's image, promote the construction of Linxia's gastronomy industry, and continue to polish the"Hezhou taste" brand name card.

Mianyang City, Sichuan Province's "Mianpin out of Sichuan" Jinan Tour made a splash at the ACE2024 Asian Food Expo.It is understood that Mianyang City organised a total of more than 60 enterprises to participate in more than 300 kinds of products, the main exhibitors not only have BOE intelligent screen, drones and other high-precision industrial products, but also Mianyang rice noodles, Tongchuan tempeh, Beichuan preserved meat, Fungu Wine and other local food and wine, as well as Shu embroidery, silk scarves and other products and cultural and creative peripheral, so the audience on the spot to feast their eyes on.

04 Famous enterprises gathered to create a high-quality one-stop docking trade platform for the catering industry

At  Asia Catering Expo 2024, a number of well-known domestic enterprises such as Kerry Commercial Group, Huifa Food, Box Ma Fresh Sheng, Huazhou Group, Zhongheng Mall, Velcro Group, Ningxia Yanchi Beach Sheep Industry Development Group, and Lushan Group, etc. competed in the exhibition with their high-quality catering products and related service products.

In addition to this, Chinese prepared dishes companies represented by Qingdao Handao Food Co., Ltd, Shandong Luohui Food Co., Ltd, Hebei Jinshahe Noodle Group Co., Ltd, Anhui Zou Master Food Co., Ltd, and Jiangsu Yuekun Food Co.Ltd, Ningxia Bianseifeng Foods Co., Ltd, Weifang Runji Agricultural Science and Technology Group Co., Ltd, Shandong JiuJiuFresh Supply Chain Co., Ltd, as the representatives of the famous hot pot related enterprises, also made a wonderful display at the exhibition site.

In addition, Asia Catering Expo 2024 is dedicated to creating a one-stop whole industry chain exhibition and trading platform for the catering industry.Ltd., Shandong Xinwang Seasoned Food Co., Ltd. as the representative of the seasoning enterprises, Tianjin Bo Rong Packaging Products Co.more choices for professional visitors.

05 Domestic and foreign large number of professional visitors to come, to create a practical catering industry feast

On the first day of the show, ACE2024 Asian Catering attracted a large number of domestic and international professional visitors to visit and negotiate.International purchasing groups from Germany, Brazil, Angola and other countries came to the exhibition site and negotiated with domestic exhibitors on product purchasing and other co-operation matters in the Precise Purchasing Matchmaking Area in Hall 3 of the exhibition site.

A number of large-scale domestic purchasers also came to the exhibition site, and for the geographical indications of food ingredients, kitchen equipment, seasonings, pre-cooked dishes processing and supply, high-quality imported coffee beans, hotel supplies and many other hotel and catering categories of products, on the exhibition site and the relevant exhibitors to start the negotiation and cooperation.

In addition, high-quality group meals from the organ canteens and major university canteens and other channels of professional audience, in the procurement of ingredients and other major catering enterprises have a greater say in the master chef, as well as catering restaurant owners from all over the country also gathered on the exhibition site, to participate in the selection of the feast.The arrival of these professional visitors added new impetus to the further enhancement of the effectiveness of ACE2024 Asia.

06 A series of supporting activities are coming: a number of heavyweight tournaments will be opened simultaneously, and forums and summits will set off a storm of ideas.

One day before the official opening of the conference, one of the supporting activities of ACE2024 Asian Food Expo, the Shandong Hotpot Catering Industry Summit Forum, organised by Shandong Hotpot Catering Association, was successfully held at the Meiyue Yunxi Hotel in Jinan.Bean flower sister rotten bean flower hot pot purchasing director, JiuJiu fresh food technology founder search QiaoJu, China supply chain head knowledge blogger, cooking hi food founder SunJiYong, Banu brand builder, Shenzhen ZhiYi consulting chairman of the board of directors HuangJianXin, TianCaiShangLong consulting company general manager LiSiHeng and other guests, around the current hot pot food and beverage industry topics and hotspots to discuss and share, and together to promote the high quality of the hot pot food and beverage industry development.

On the first day of the event, ACE2024 Asian Culinary Competition, 2024 Barista Skills Competition, 2024 Bartender Competition and other major events covering popular food and beverage categories such as cooking, coffee and trendy beverages were staged, and participants from many countries and regions showed off their skills at the competition site, presenting works with a wide range of colours and flavours to the delight of the spectators.At the same time, several forums, exchanges and matchmaking sessions were also held in the various activity zones on the show floor.At ACE2024, international buyer groups from Germany, Brazil, Angola and other countries, as well as large domestic catering buyers, discussed with exhibitors about product procurement and other co-operation matters in the Precision Procurement Matchmaking Area in Hall 3, providing valuable opportunities for Chinese catering enterprises to develop overseas markets.The Catering Enterprise Brand Building High Value Development Conference focused on the current brand development pain points of catering enterprises, and invited a number of industry experts and enterprise representatives to have dialogues and exchanges on how to carry out high-value operation and brand building for catering enterprises, with a view to providing insights for the high-quality development of catering enterprises.

Dr Han Zhihui, expert member of the Expert Committee of Agricultural Products Processing Industry of the Ministry of Agriculture and Rural Affairs and president of Guanghua Bost Marketing Consulting Agency, delivered a keynote speech titled "High-value Operation and Branding of Catering Enterprises".Ningxia Yanchi Beach Sheep Industry Development Group made a wonderful promotion at the event.

Cultivating New Productivity - Enabling the New Development of Lu Cuisine Forum focuses on the development of brine industry. With the theme of "Cultivating New Productivity - Enabling the New Development of Lu Cuisine", the forum invites leaders of Lu Cuisine's upstream and downstream industry chain related enterprises, and heads of catering enterprises to focus on the catering industry under the latest economic situation.The forum focused on the development trend of catering under the latest economic situation, explored how catering enterprises can cope with the cyclical fluctuations in the market, and analysed the changes in the domestic catering market in order to open up new market space, decode the cutting-edge dynamics of Lu Cuisine industry chain, and empower the new development of Lu Cuisine.

Tomorrow, the 4th Manufacturer Matchmaking Meeting of Shandong Provincial Seasoning Association 2024 - Into Jinan and Lujing Cup Gourmet Art Competition and more activities will continue to be staged. 16 November, the exhibition continues to be exciting, more highlights, waiting for you to come to discover.

• 上一篇: ACE 2025 3rd Asia Catering Expo to be held in Jinan on 23-25 May 2025

• 下一篇:Asia Catering Expo 2024 was successfully concluded on 17 November at the Shandong International Convention and Exhibition Centre in Jinan, China.