Asia Catering Expo 2024 was successfully concluded on 17 November at the Shandong International Convention and Exhibition Centre in Jinan, China.
2024-11-17
作者：编辑
On the afternoon of 17th November, Asia Catering Expo 2024 (hereinafter referred to as ACE2024 ) was successfully concluded at Shandong International Convention and Exhibition Centre in Jinan.
Ltd, Jinan Hotel Kitchen Supplies Association, Jinan Coffee Industry Association, Jinan Prepared Dishes Circulation Enterprises Association, Jinan Retail Chain Industry Association, Jinan Chain Industry Cross-border Business Alliance, China Trade Science and Technology Group Ltd, Shandong Zhongmao International Economy and Trade Development and Promotion Centre, Shandong Province Trade and Investment Service Centre, Gobo Zhongmao International Conference and Exhibition (Shandong) Co. Ltd, Jinan Zhongheng Mall, Shandong Carey Commercial Group, Jinan Velcro Industrial Group.
During the three-day exhibition period, more than 80,000 professional visitors from home and abroad came to visit the show, and exchanged and negotiated with more than 800 catering and supporting enterprises at home and abroad.At the same time, more than 10 supporting forum activities held during the current ACE Asia Catering Exhibition also received strong attention from the industry.
ACE2024 has highlighted the attributes of an international and effective industry brand exhibition.
01 Asia Catering Expo 2024 Receives High Praise from Various Parties
Asia Catering Expo 2024 was highly evaluated by the government, international friends, industry associations, enterprises and professional visitors.
Wang Qing, Deputy Secretary General of Jinan Municipal People's Government, ‘In 2023, the first Asian Food & Beverage Exhibition was successfully held in Jinan City, which was widely praised by all walks of life. With a large number of guests and numerous activities, this year's Asian Catering Exhibition is not only an important bridge for the cooperation and exchange of catering from different countries, but also an important platform for empowering the development of the world's catering industry.’
Su Ngoc Son Deputy Director of the Asia-Africa Market Department of the Ministry of Industry and Trade of Vietnam: "The culinary industry is an integral part of culture, representing the unique characteristics of each ethnic group, contributing greatly to the economy and one of the key industries for promoting tourism and human exchanges. ACE2024 Asia Culinary Expo creates a good opportunity for catering industry practitioners to exchange, cooperate, invest, spreadplatform for regional food and cultural values."
Carlos Sardinha Dias Director General of the Angolan Agency for International Cooperation (AACI): "The participation in the ACE2024 Asian Cuisine Exhibition has shown that there is still a lot of room for expansion in the bilateral co-operation between Angola and China, and we hope that the exhibition can go out of China and bring more excellent Chinese enterprises to Angola to boost the development of the same industry in Angola."
Al Mohammadi Mohannad CEO of Saudi Export Technology International Group: "We are very pleased that the ACE Asia Food Show organising committee invited us to come and exhibit here. Shandong Province is an important business destination for us in China, and the trip to exhibit here went very well. We organised 10 companies to come here, mainly to promote our special products and look for partners through the ACE Asia Food Show.Through the ACE Asia Food Show, our date products will further penetrate into the Chinese market."
Xun Qiaogu, Founder of Shandong JiuJiuFresh Food Technology: "We valued the opportunity of ACE2024, organising our own welcome dinner before and after the show, as well as being deeply involved in the show's accompanying activities and meeting a large number of new and existing customers.The professional visitors to the show were very receptive to our exhibits and overall, the show was very effective."
Shao Yanjun, General Manager of Linxia Hui Xiang Zhai Food Sales Co., Ltd: "As a Linxia enterprise, we have come into the Jinan market in recent years, and have been warmly welcomed by the Jinan people.This time we came to ACE2024 Asian Food Exhibition, our yak meat and other products are even more recognised and loved by the professional audience, we hope that we will have another opportunity to participate in the exhibition next year, and we hope that ACE Asian Food Exhibition will be better and better."
Ms Jiang The person in charge of a hotel supply chain management company in Weifang: "I specifically come from Weifang, do the hotel supply chain has been 10 years, this time to ACE2024 Asian food exhibition to select products harvest is very big, on several prepared dishes, beef and lamb, vinegar and other exhibitors impressed, we have exchanged contact information, go back to further discuss cooperation."
02 The internationalisation level is further advanced, more than ten national pavilions are exhibiting, participating and competing in Asia Catering Expo 2024.
Compared to last year, the internationalisation level of Asia Catering Expo 2024 Show has been further enhanced, attracting exhibitors, participants and competitors from more than ten countries, including Malaysia, Saudi Arabia, Brazil, Russia, Vietnam, Germany, Angola, Thailand, Japan, Slovenia, South Korea, the United States, Ethiopia, and the United Arab Emirates.
Among them, Saudi Arabia, Brazil, Vietnam, Russia, Malaysia, Germany and Angola appeared on the exhibition site in the form of pavilions with special catering brands and ingredients from various countries, which were warmly welcomed by professional visitors.
It is worth mentioning that the "Dialogue on BRICS - Shandong Enterprises Innovation and Development Exchange Meeting" was held on November 14th in Jinan City.Representatives of embassies, consulates, institutions and enterprises from Saudi Arabia, Brazil, Ethiopia, the United Arab Emirates, Vietnam, Russia, Thailand, Malaysia, Germany, Angola and other countries visited the ACE2024 Asian Food Show and attended the opening ceremony.
At the same time, the ACE2024 Asian Culinary Competition also opened simultaneously on the show floor.Participants from China, Slovenia, South Korea, the United States, Malaysia, Japan and leading guests also gathered to compete in cooking skills, bringing the audience a wonderful feast of different cultural collision and exchange.
03 Asian Catering Expo 2024 boosts regional cooperation, city collaboration, platform function upgraded again
This year, government leaders from more than 10 countries and regions, embassies and consulates in China, Shandong Province and the country's many provinces and cities to promote trade, international trade organisations, relevant industry associations, enterprises and institutions, scientific research colleges and universities, consulting institutions and experts and scholars, as well as exhibitors, merchants, news media and other more than four hundred people attended the opening ceremony, an unprecedented situation.
As an international catering brand exhibition jointly introduced by Shandong Council for the Promotion of International Trade (CCPIT) and Jinan Municipal Government, ACE Asia Catering Expo plays an important role in promoting the cooperation between Chinese and foreign catering industries, economic and trade negotiations between domestic cities and the development of regional collaboration.
In addition to foreign pavilions, this year's exhibition also welcomed the debut of pavilions from Jiangxi Province, Linxia Prefecture and Qingyang City of Gansu Province, Mianyang City of Sichuan Province, Dongying City of Shandong Province, Pingyin County of Jinan City, and many other provinces and cities in China, which brought their own regional specialties to the professional audience to bring a double feast for the eyes and the sense of taste, and to seek a new chapter of development in the arena of the ACE2024 Asian Catering Expo.
Among them, Jiangxi Pavilion with prepared dishes, condiments, rice flour, noodles, ceramic kitchenware, tea, Jiangxi special agricultural and livestock ingredients products, etc., by the professional audience.It is understood that, in order to further enhance the visibility of Jiangxi food brands and Gan cuisine, to help enterprises to expand sales, under the leadership of government departments, the food, catering enterprises are accelerating the pace of "going out".This time they debut in the form of pavilion ACE2024 Asian food exhibition, in the audience to bring a visual and taste feast at the same time, but also to further polish the "Gan out of fine products," Jiangxi good things business card.
Linxia Prefecture in Gansu Province, as the western counterpart of Jinan, the venue of the ACE2024 Asian Food Exhibition, also came to the exhibition site with local high-quality beef and mutton, speciality agricultural products, seasonings, convenience foods, frozen foods, prepared dishes and other famous agricultural and speciality products to show Linxia's image, promote the construction of Linxia's gastronomy industry, and continue to polish the"Hezhou taste" brand name card.
Mianyang City, Sichuan Province's "Mian Products Out of Sichuan" Jinan Tour also made a brilliant debut at the ACE2024 Asian Food Show. 60 enterprises, more than 300 kinds of products, six regional characteristics of the assembly area vividly presented the bounty of Mianyang's products, the profound humanistic heritage, and the unique charm of the city of science and technology, and brought a journey of Mianyang's flavour across thousands of miles to the outside world, showing the diversified charm of this famous city of Sichuan.Mianyang across thousands of miles of style journey, to the outside world to show the diversified charm of this famous city of Sichuan.
At the same time, ACE2024, an international event, was successfully held in Jinan, providing a window for the outside world to learn about Jinan's food and culture, which will help to improve the international level of Jinan's exhibition industry and contribute to the building of Jinan as a famous exhibition city.
Wang Qing, Deputy Secretary General of Jinan Municipal People's Government, said that ACE Asia Catering Exhibition is an important bridge for the co-operation and exchange of catering from different countries, and also an important platform for the empowerment and development of the world catering industry. Jinan will strengthen communication with domestic and international exhibitors to promote Jinan catering to go out and make a big impression, and we welcome exhibitors to join us in this exhibition.At the same time, we welcome exhibitors and Jinan catering enterprises to join hands to promote the high-quality development of the catering industry.
At the opening ceremony, a signing ceremony was also held between Jinan Bureau of Commerce and France's Gomez Abbott Exhibition Group.The two sides will take exhibitions and conferences as a hand, focus on serving the development of Jinan's advantageous industrial chain, promote the upgrading and upgrading of the exhibition industry in Jinan, contribute to the high-quality development of Jinan's industrial economy and exhibition economy, and will work together to continue to make the ACE Asia Meal Show brand bigger and stronger.
04 The composition of exhibitors is richer, with a collection of famous and excellent enterprises, creating a high-quality one-stop docking trade platform for the catering industry.
This year's Asian Food Expo attracted more than 1,000 exhibitors from home and abroad, with exhibits covering a wide range of categories such as Chinese and Western food ingredients, prepared dishes, hotpot ingredients and seasonings, catering chain franchises, grains, oils, seasonings, wines, beverages with meals, bakery, catering equipment, food packaging and machinery, and hotel supplies.
Kerry Commercial Group, Huifa Food, Box Horse Fresh Sheng, Huazhou Group, Zhongheng Mall, Velcro Group, Ningxia Yanchi Beach Sheep Industry Development Group, Luyan Group and many other well-known domestic enterprises with their high-quality food and beverage products and related service products competing on the exhibition site.
In addition, Chinese prepared dishes enterprises represented by Qingdao Handao Food Co., Ltd, Shandong Luohui Food Co., Ltd, Hebei Jinshahe Noodle Group Co., Ltd, Anhui Zou Master Food Co., Ltd, Jiangsu Yuekun Food Co.
Ltd, Ningxia Bianseifeng Foods Co., Ltd, Weifang Runji Agricultural Science and Technology Group Co., Ltd, Shandong JiuJiuFresh Supply Chain Co.
In addition, ACE2024 Asian food exhibition is committed to creating the catering industry one-stop whole industry chain display, trading platform.Ltd., Shandong Xinwang Seasoned Food Co., Ltd. as the representative of the seasoning enterprises, Tianjin Bolong Packaging Products Co.more choices for professional visitors.
Asia Catering Expo 2024 Reaches New Record High in Turnover, Brings Out the Golden Brand of Effective Exhibitions
During the 3-day exhibition period, ACE2024 attracted a large number of domestic and international professional visitors to visit and negotiate.
International purchasing groups from Germany, Brazil, Angola and other countries negotiated with domestic exhibitors on product purchasing and other cooperation matters at the Precise Purchasing Matchmaking Area in Hall 3 on the show floor.
With the active assistance of the ACE2024 Asia Food Exhibition Organising Committee, Shandong New Dadong Co., Ltd. and REFRIANGO, a leading Angolan beverage company, had a negotiation on the exhibition site, and both sides reached a good cooperation intention, and will follow up with closer docking.
In addition, Sakura Source Co., Ltd. also negotiated with the German purchasing group at the exhibition site, both sides reached a good cooperation intention, and will follow up the procurement of duck meat and duck blood docking.
In addition to foreign buyers, the quality of domestic professional visitors at ACE2024 Asian Food Expo was also highly recognised by exhibitors.
Ltd. said that this year's ACE2024 has attracted a lot of professional visitors and gained a lot of potential customers, and on the first day of the exhibition, there were customers signing orders, and the orders are being packed.We are very satisfied with the effect of the exhibition, and have already reserved the booth of ACE2025 Asian Food Exhibition with our salesman.
Ltd. said, "The effect of ACE2024 is very good, there are a lot of professional visitors, and the news publicity is also very powerful, we will continue to participate in the exhibition next year.
Exhibitors from Chongqing Nanan District Hot Pot Chamber of Commerce have participated in the exhibition for two consecutive years, they strongly affirmed the exhibition effect of the current ACE Asian Food Exhibition, and said that this Asian Food Exhibition has a lot of professional audience, the popularity is very strong, thanks to the Chamber of Commerce for the organisation of the next year will continue to meet in Jinan, in the ACE Asian Food Exhibition stage to show the unique charm of Chongqing hot pot.
It is understood that the Shandong Carey Business Group, Shandong Jishi Catering Management, Jinan Shungong Hotel, Shandong Huarui Hotel, Jinan Yang Mingyu Catering Management, Shandong Jing Shen Hotel, Shandong danfangxiang Catering, Shandong Zhimizhai Catering, Shandong Haiyue Hotel, Shengli Hotel, Shandong Energy Group International Hotel, Jining City, Jining Bafangzhai Catering, Shandong Eight Bowls Catering, Liaocheng City, Canal Culture Catering, and many other large-scale strength of domestic buyers!Shandong Tongji Vocational Training School, Linyi Technician College, Qingdao Group Catering and Hotel Services Association, Dezhou Group Catering Association and other group catering channel leaders, as well as Jining City Culinary Catering Association, Binzhou City Hotel Culinary Catering Association, Heze Hotel Association, Tai'an City Hotel and Culinary Association, Weihai City Catering Association and other food and beverage related associations organised by the professional audience, also came to the exhibition site, targeting theGeographic indications food ingredients, kitchen equipment, seasonings, pre-cooked dishes processing and supply, high-quality imported coffee beans, hotel supplies and many other hotel and catering categories of products, on the exhibition site with the relevant exhibitors to negotiate and co-operate.
ACE2024 has once again set a new record for on-site turnover, and the effectiveness of the exhibition has been further enhanced.
06 Supporting activities in the same period are exciting, promoting the integrated development of industry, sharing and win-win situation.
ACE2024, as a platform for the catering industry to communicate and trade, has created a matrix of activities integrating "Exhibition + Meeting + Competition".During the exhibition, a series of industry forums, competitions, exchange meetings, matchmaking sessions, promotional meetings and other supporting activities were held in turn.
During the 3-day exhibition period, ACE2024 Asian Culinary Competition, 2024 Barista Skills Competition, 2024 Bartender Competition and other major events covering popular food and beverage categories such as cooking, coffee and trendy beverages were staged, and participants from many countries and regions showed their skills at the competition site, presenting works of colour and flavour, which were a great treat for the spectators.
At the same time, several forums, exchanges and matchmaking sessions were also held in the various activity zones on the show floor.
At ACE2024, international buyer groups from Germany, Brazil, Angola and other countries, as well as large domestic catering buyers, discussed with exhibitors about product procurement and other co-operation matters in the Precision Procurement Matchmaking Area in Hall 3, providing valuable opportunities for Chinese catering enterprises to develop overseas markets.
The Catering Enterprise Brand Building High Value Development Conference focused on the current brand development pain points of catering enterprises, and invited a number of industry experts and enterprise representatives to have dialogues and exchanges on how to carry out high-value operation and brand building for catering enterprises, with a view to providing insights for the high-quality development of catering enterprises.
Dr Han Zhihui, expert member of the Expert Committee of Agricultural Products Processing Industry of the Ministry of Agriculture and Rural Affairs and president of Guanghua Bost Marketing Consulting Agency, delivered a keynote speech titled "High-value Operation and Branding of Catering Enterprises".Ningxia Yanchi Beach Sheep Industry Development Group made a wonderful promotion at the event.
Cultivating New Productivity - Empowering New Development of Lu Cuisine Forum focused on the development of Lu Cuisine industry. With the theme of "Cultivating New Productivity - Empowering New Development of Lu Cuisine", the forum invited the heads of relevant enterprises of upstream and downstream industry chain of Lu Cuisine and the heads of catering enterprises to focus on the catering industry under the latest economic situation.The forum focused on the development trend of catering under the latest economic situation, explored how catering enterprises can cope with the cyclical fluctuations in the market, and analysed the changes in the domestic catering market in order to open up new market space, decode the cutting-edge dynamics of the Lu Cuisine industry chain, and empower the new development of Lu Cuisine.
The 4th Manufacturers' Matchmaking Meeting of Shandong Seasoning Association 2024 - Entering Jinan and Lujing Cup Culinary Art Competition aims to further promote the development of the seasoning industry in Shandong Province and strengthen the communication and cooperation between manufacturers, so that seasoning manufacturers can have a direct dialogue with catering and food processing enterprises to discuss the industry development trend and share innovative achievements to promote mutual benefit and win-win.development trend, share innovation results and promote mutual benefit and win-win situation.
Shandong hotpot catering industry forum also invited many industry experts around the current hotpot catering industry hot topics to discuss and share for the hotpot catering industry towards a higher quality of development advice.
07 Multimedia matrix three-dimensional report,Asia Catering Expo 2024 brand height again to improve
This year's exhibition has attracted continuous tracking reports from authoritative media and industry media, such as Xinhua News Agency, Shandong Branch of China News Agency, International Online, CCTV, Shandong TV, Sina Weibo, Love Jinan, New Yellow River, Jinan Daily and so on.
Newspapers, new media, TV, short videos, websites and other multi-media reports continue to screen, a series of high-intensity exposure to make Asian Catering expo 2024 has become a real industry event, the exhibition brand height further enhancement.
ACE2024 has been successfully closed. 2025 May 23-25, let us continue to meet ACE2025 Asian food exhibition, meet in Jinan City, Shandong International Convention and Exhibition Centre, see you next year!